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LONDON, UNITED KINGDOM (February 11, 2020) – AIA Worldwide, a global leader in talent
acquisition technologies, announced that it has won two awards at the 2020 RAD
Awards, which recognise the very best of recruitment communications by
celebrating talented people, innovative ideas and brave clients. Both of AIA’s esteemed
wins highlight its TalentBrew
recruitment marketing software platform, which predicts, personalises and
influences the candidate experience to help companies build and retain the
Considered by many to be the Oscars of Recruitment, the RAD
Awards showcases the work of organisations who produce outstanding recruitment
content. Over the last 30 years, they have acknowledged the best of recruitment
marketing, from candidate experience and creative to social media.
AIA’s winning work was recognised in the Best Graduate
Campaign and Integrated Campaign categories. For its Best Graduate Campaign win,
the judges commented the campaign felt “fresh, exciting and new” and they loved
the interactive element and engaging social content. Additionally, the Best
Integrated Campaign was praised for the range of media used, which helped to deliver
impressive results in terms of applications and awareness.
“Winning a RAD is all about producing brave work that makes
a meaningful impact,” explains Nathan Perrott, VP, Digital Marketing Solutions
at AIA Worldwide. “To have won two of them is a real testament to the strong
relationships and trust we strive to create with our clients. And to have done
so by combining our industry-leading technology with our creativity makes it
all the more rewarding.”
AIA Worldwide is a global leader in talent
acquisition technologies, committed to finding new ways to leverage software,
strategy and creative to build talent and enhance our clients’ employer brands-
across every connection point. From professional services to finance to retail
to technology and everything in between, we’ve revolutionised the way companies
and candidates connect.